Let’s get something straight:

"Just because you're making good money doesn't mean your finances are actually handled. And just because your husband (or partner) owns a business doesn't mean he could step in and run yours."

Your estate plan should give you real peace of mind, knowing that your business, family, and wealth are fully protected—no matter what happens. It should ensure that your loved ones aren’t left with stress, confusion, or legal battles, and that the business you worked so hard to build continues to thrive.

Sure. We all hope this won’t matter until we’re old and gray!

But hope doesn’t cut it when real people are depending on you—your spouse, your clients, and your team.

My little sister passed away from cancer when she was just ten. I lost my grandma the same way. So even though I’m in my 30s and perfectly healthy… I don’t assume I have forever.

To me, this isn’t about letting fear control my life... it's about taking radical responsibility. 

And it's also about running my business from a place of integrity: especially when I sell life insurance and estate planning tools. If I'm teaching this to clients, I better be living it!

And I am.

Your family could end up in messy lawsuits or lose control of what you built—all because no one told you the unique estate planning moves that entrepreneurs must make. 

So, what’s a savvy business woman to do?

Here’s what I’ve got in place to protect my people—so you can keep it in mind when it's time to protect your family, clients and employees, too.

Why Listen to Me?

As a licensed insurance agent & financial coach for female entrepreneurs, I see the behind-the-scenes of business owner's financials every. single. day.

But I don't just teach this—I've lived it.

Growing up, my dad owned a restoration business, and as a young adult, I handled its bookkeeping and HR. I saw firsthand what happens when families fail to plan for disasters.

I’ve watched people lose everything because they thought skipping homeowners insurance or waiting to “pay off debt first” before starting an Emergency Fund was a good idea.

Spoiler alert: it wasn’t.

As a financial advisor, I’ve seen families torn apart… simply because the founder didn’t have a plan.

I’ll never forget the high net-worth family who spent decades having Sunday dinners together every week... to not speaking for years because their father didn’t leave a will.

What started as a few tense conversations turned into legal battles, resentment, and years of silence. By the time the lawsuit was settled, the damage was done. When the brother passed away years later, they had never repaired their relationship.

One missing estate plan. One bad decision. A lifetime of love and trust—gone.

I share these stories because you, as a high-earning businesswoman, have the power to do things differently. You can protect your business, your family, and your legacy—without the legal battles, stress, or financial ruin.

This article is about real, tested strategies that I personally use and recommend to my clients. Including my Fear to Fierce Financial Formula:

• Profit – Making sure you pay yourself first and prioritize revenue streams.

• Prepare – Ensuring you are ready for disaster preparedness and unexpected expenses.

• Eliminate – Paying off debt and building strong credit to create financial freedom.

• Protect – Safeguarding your assets and ensuring your financial security.

• Grow – Building long-term wealth and creating passive income streams.

So this week, I’m breaking down the pieces of my own estate plan to show you what I have in place to protect the people I care about, using Step 4 "PROTECT" in my Fear To Fierce Financial Formula. Because the people you love shouldn’t have to deal with chaos, lawsuits, or financial loss when you’re gone.

With every episode of Fierce Feminine Finance, I like to empower you with a POWERFUL free resource that goes with the episode which you can implement right away to create some of the same results, if not better, in your business.

This week, since we are talking about ways to protect your legacy, I want to invite you to my Ultimate Guide To Financially Bulletproof Your Family for Female Entrepreneurs to help you implement the strategies I talk about here...and a few extra I didn't mention!

After going through this free guide you will be able to identify the missing pieces in your family's financial strategy. So you can start taking steps right away to secure your future!

You can download it right away by clicking here or on the photo above 👆

This is NOT financial advice. It's my strategy based on my own financial situation and experience, and is not the advice I would give to every client. If you'd like the support of a financial advisor to work out your own plan, click here to connect with my team.

What’s In My Estate Plan (in Case I Die Unexpectedly)

I’m in my 30s, child-free, and earn six figures a year from multiple income streams. But many of those are tied to me—my expertise, my licenses, and my personal brand. If I were gone tomorrow, my husband couldn’t easily step in and run the show. 

So here’s what I’ve put in place to protect him in case something ever happens to me:

1. Coaching Business (50% of My Monthly Income)

Half of my income comes from my financial coaching business, where I sell both services and licensed financial products like life insurance and annuities. My husband isn’t licensed and doesn’t have my decades of experience—so it wouldn’t make sense for him to try to run this business himself.

That’s why I’ve included instructions in my will for either liquidating or selling the business.

Coaching businesses are high-margin, but as personal brands, they’re notoriously hard to sell. After discussing this with my attorney, that’s why I’ve been shifting away from a personal brand. I’ve built a team, started popularizing my frameworks, and begun the process of trademarking my IP—to make it sellable.

Here’s what I’ve already put in place:

• A confidential exit plan is attached to my will, with all logins and tech access

• Clear SOPs (updated regularly) linked in the exit plan to ensure a smooth handoff

• A shortlist of potential buyers identified through confidential talks with alumni of my programs, and strategic mentorship of up-and-coming women in my industry

• A strategy to allow my husband to temporarily hire a licensed coach to continue services until the business can be sold
  

Additionally, because I sometimes have clients who’ve paid for 6–12 months in advance, I’ve taken out a key person life insurance policy with my business as partial beneficiary. This protects both:

• My clients, by funding potential refunds or contract buyouts
  

• My husband, by reducing the risk of legal or financial blowback

The last thing anyone wants is for clients to sue their family in an attempt to recover sunk costs from undelivered contracts, especially while your loved ones are suffering from loss. Having a plan like this in place, although it took time and money, gives me peace of mind that I am soo grateful for. 

2. Passive Income Streams (Roughly 40% of My Income)

By practicing what I teach inside Multiply HER Money, I’ve built a portfolio of truly passive income streams that continue to pay me each month… without requiring ongoing effort.

This includes:

• Licensing agreements for my intellectual property with other brands

• Royalty income from my published books

• Structured payouts from past sales

• Payment plans from digital product purchases

Unlike the service-based side of my business, these income sources are designed to outlive me. They’re contractually structured to transfer directly to my husband upon my death—but only after any outstanding debts and taxes are settled by my estate.

That’s why I’ve built in additional safeguards:

• A life insurance policy that fully covers personal and business debts, our mortgage, estate taxes, and final expenses
  

• Specific instructions in my will outlining how each asset should be transferred, managed, or sold depending on the circumstances
  

Every passive income stream is a little different—so each one requires its own legal and strategic plan to ensure it continues serving my husband long after I’m gone.

Click Here To Connect with My Team About Creating Your Estate Plan.

3. Wedding Venue & Airbnb Business

I own a separate LLC that operates our wedding venue and Airbnb business. While the business itself doesn’t own the land or equipment, it leases both from my husband and me personally—our 15-acre farm and all the venue-related assets are co-owned by us.

Although the business was built on my expertise, systems, and branding, it now operates with minimal involvement from me.

Although the wedding business was built on my expertise, systems, and branding, it now operates with minimal involvement from me.

It’s largely passive, with workflows in place and a team that manages most of the day-to-day operations. On rare occasions, I may step in for a short venue tour if my assistant isn’t available—but otherwise, the business runs without my direct participation.

My husband has no ownership in the LLC and isn’t involved in its operations, nor does he have an interest in running it if I were gone. That’s why my estate plan includes:

• Instructions to sell the business’s intellectual property, systems, and booking calendar, which have been professionally valued at more than the outstanding debt (which I personally guaranteed).

• Using those proceeds to pay off any liabilities.

These give my husband the option to either:

• Hire a new assistant or manager to continue operating the venue and Airbnb under the existing lease, or

• Dissolve the LLC and repurpose the farm as he sees fit.
  

Planning ahead protects both the income-generating potential of the brand I built and ensures my husband isn’t burdened with a business he never intended to manage.

4. Other Investments & Assets

While my businesses are the most complex part of my estate plan, they’re not the whole picture.

I also personally own:

• Investment properties
• Brokerage accounts and securities
• Vehicles
• All the physical equipment used in our wedding venue business

These may not require the same level of succession planning as a coaching brand or a business with licensing contracts — but they do need to be properly insured and clearly assigned in my will.

So here’s what I’ve done:

• Every physical asset is fully insured and titled appropriately
• My will includes clear instructions for how each asset should be distributed—mostly to my husband, with a few items earmarked for other family members
• And most importantly, these assets are structured to receive a “step-up in basis” at the time of my death

What does that mean?

It means if my husband (or family members) choose to sell any of these investments or properties after I’m gone, they won’t owe capital gains taxes on the increase in value during my lifetime.

This is one of the most underutilized tax advantages in estate planning—and one that can save your loved ones tens of thousands (or more) when it’s time to make decisions about liquidating or holding onto your legacy assets.

Final Thoughts

Estate planning isn’t just for people with kids, or those nearing retirement, or the ultra-wealthy trust-fund babies. If you own a business, if your income depends on your expertise, and if other people would be financially affected by your death — you need a written estate plan.

You built something real. You created income, assets, and a lifestyle that supports the people around you. Now it’s time to protect what you’ve built.

Because your family, employees and clients deserve better than to be left picking up the pieces.

✨ Your challenge this week: Pick ONE of these strategies and take action. Start making a list of questions to ask estate planning experts, gather up any paperwork you already have and review it, and book an appointment with my team.

If this article helped you, DM me on Instagram (@FierceFeminineFinance) and let me know your biggest takeaway!